Lidl online Lidl sweeps its 8 euro swimsuits inspired by Grace Kelly

The 'supermarket fashion' has been trading on the rise for some time. Gone are the textile brands of food chains limited to offering pajamas, socks or underwear. Confinement and restrictions have meant that some 'super' have become unlikely clothing stores. An opportunity that they have taken advantage of to refine their lines to offer trends at much lower prices. For this reason, more and more people, in addition to buying eggs or a carton of milk, end up renovating their wardrobe. And filling the shopping cart with garments and accessories that combine design for little money.

Carrefour has launched its new women's collection in Bilbao, 'A summer with TEX', which includes more than 1,400 items, such as 100% linen or cotton t-shirts, underwear and swimwear, denim jackets, jeans with a 'push-up' effect , espadrilles with prints and, also, sandals. And Lidl, meanwhile, is breaking all swimwear sales records by taking its inspiration from Grace Kelly. The German supermarket chain pays homage in its new swimwear collection to its unique style, exquisite and classic as well as practical. Because the American actress, who went from Alfred Hitchcock's muse to princess when she married Rainier of Monaco, is the symbol of the elegance of an era.

Following the success of its sports line in collaboration with Nike and the sneakers decorated with its own logo, Lidl is launching three models of swimsuits that could perfectly have been worn by the beautiful and elegant Grace, who never gave up the sophistication of glitter. One of the designs, in blue with a shiny finish, crossed straps at the back and an elastic drawstring under the chest, is already sold out in the online store. A sales success justified in part by its low price: 7.99 euros.

The princess of Monaco was a lover of turquoise colors and would not have hesitated to wear this other model that is still available on the web in all sizes, from 38 to 44. The straps are tied around the neck to give it that retro look. to the swimsuit. In addition, it includes an elastic band under the chest for a secure hold that will allow us to dive into the sea without worries.

The third model perfectly symbolizes the hyper-feminine and timeless elegance of Grace Kelly. With pink lycra and a 'lace up' neckline, this swimsuit fits the body like a second skin and thanks to the chest detail it can also be worn as a bodysuit for a summer dinner by combining it with simple jeans. It can still be found on the German brand's website from size 38 to 46.

Although it may be crazy to think of a capsule designed by Palomo Spain for Lidl, the power of supermarket fashion should not be underestimated. Bearing in mind that this new trend has only just begun, it is possible that in a couple of years we will be talking about signature collections, high-level collaborations and even fashion shows. Because today the purchase of the 'super' no longer only fills the fridge, but also the cupboard.

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