By clothing-bag, 30/08/2022

Lisa Lindahl, the woman who refused to suffer and invented the sports bra

You like running, or doing body-fombat or fit-box.Me too.Technical clothing makes it really comfortable to do sports: fibers that repel sweat, that keep heat in the most adverse climate or that compress the right thing to favor circulation.Sports garments have contributed to making training even more pleasant, but there is one that really revolutionized sport, such a necessary, that it is rare that it would not be marketed until 1977, and of course, by the hand of a woman.We talk about sports bra.Its creator, Lisa Lindahl, is a woman who refused to suffer and that her breasts got between her and her hobby.This is his story.

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Lindahl was born in Vermont in 1948 and grew up in New Jersey.She was a shy girl who suffered epilepsy and who terrified the idea that she could give her an attack in front of strangers.He was a good student, but he hated gymnastics and tried to skip classes."You had to change, you put on a kind of tunic and sports shorts, but then, after class, without showering, you had to put your clothes again, and, of course, you did not change your underwear.It was disgusting, "he explained in an interview with the WBUR radio station in 2017.

The fact is that Lisa would never have suspected in her adolescence that within a few years of leaving school, being married, she would be fond of running with the vehemence that those passions that arise when you get something for which you do not feel trained for you.Lisa believed that epilepsy would never let her sports, but she realized that the opposite happened, the more she ran, the better she felt with her body and her epilepsy attacks were less and less frequent.

How the first sports bra was born

He loved to run, but what he did not like was that his chest had become an enemy;He had no bra to keep him in his place.One day, in the summer of 1977, he received a call from his sister.She had also started running, and wanted to know if there was any kind of suspensory, something, to keep her chest at bay while she devoured kilometers.Lisa realized that it was not a mania of her, or her family, her chest really bothered, or gravity, after all it is not the fault of our anatomy.He began to think about what the ideal bra to do sports would be like: "The strips would not fall, something that seemed impossible with a traditional bra, no matter how much it was pressed, did not have to cause chafing, would not wear wires that were nailed, it would beLight, transpirable, "explains Lindahl.Something that we have so at hand that we didn't even imagine what would be like running without him.

Lisa Lindahl, la mujer que se negó a sufrir e inventó el sujetador deportivo

Lise.Polly knew that was not easy, but he didn't amilate;And between the two the ideal bra.

Champions

There were several failed attempts, but they did not lose hope, and the key, curiously, it was given without knowing the husband of Lindahl.He also ran, in fact they used to run together, but he had no problems with gravity because there were already suspensories, that species of male thong designed to protect male genitals during a sports activity.One day, to make a joke to Smith and his wife, he took one of his suspensories from the basket of clean clothes and put it on his chest: "There you have it, girls, your support".

Something clicks on Lisa's head, maybe there was something there, so between Polly and she sewed two male suspensories ... et voilà!, The first sports bra.They called him Jockbra, because of his similarity with the jockstrap, the name he receives in English "suspensory" - and in case someone is interested in Jock is like an old English was said vulgarly "penis" -.In the end his bra as "Jogbra", Jogging Jogging replaced the masculine and somewhat rude jock.But Jocks, in the plural, is also used to refer to hard athletes, those little arrogant types that do not usually lose, and that sense was used in their advertising, with the slogan “Who Says Women Can’t Be Jocks?”.

How the sports bra achieved success

They performed a prototype with Lycra, a bra that Lisa proved that she worked in her own skin;So she set out to market it, it was something too good for not sharing it.I knew it was not a lingerie product, so instead of offering it to department stores it went to sports stores.At that time they were mostly business in which the owner practiced some kind of sport.When they saw their product they took their hands to their heads and threatened: "How? A bra? Is it a joke?".Lisa replied: "Well, you sell suspensors, right?".I asked them how many of their customers were women, and that made them reconsider.Many were women and all of them would buy that support.

Jogbra

It was a success, it was the right product at the right time, in fact, it was late.Even so, there are always reactionaries, Lindhal received many angry letters, in which opinions of the type "if God had wanted women to do sports, would not be chest" and similar pearls so far from common sense as of any theological sense as any theological sense as any theological sense as of any theological study as any theological study.But the women athletes were happy, they had changed their lives.Lindahl's small company grew to be the current Champion.Jogbra was improving over time, technology and science joined the design to make the sports bra as beautiful as functional: a practical garment that we also worn like the shoes or sweatshirt.

There is only something that I do not understand, why most brands put filling in sports fasteners?Does the performance improve in something?I do not understand it, it gives me heat and I do not think it is better to appear to have a chest size that is not mine.But I return to Lindhal, every time I run his anger, his perseverance and his ingenuity, those stitches that have not only brought comfort and speed, but have made the difference in the world of women and sport.

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