Footwear in underwear, are they attractive to women?Tags Related News Readed outstanding services

Firm buttocks, perfectly chiseled torsos and skin sensuality.Was so much meat for so little fabric?The players have become the most coveted men to flag male underwear.Pure virile sexuality compressed in a discreet garment.Their looks want to incite an irresistible temptation, not to buy the underpant but to snatch it directly.But...Is it really so?What do women think?Are the players their new fetishes?

According to the advertising code, a underwear campaign should not have as its purpose the sexual excite40 years Economist Alan Greenspan: "When you have to loosen the pockets, the first victim is the underpant.Although yellow, the elastic begins to give in or the fabric looks ajada, the domestic economy decides that man does not need to renew his lingerie ".That is why for years the male underwear brands have been vertiginously needing the impact to encourage purchases.And who better to excite than a mass idol.

Cristiano Ronaldo has created with his CR7 brand his own 'underwear' collection.He has also posed for Armani and Versace. Igual que él, Messi, Newymar, Beckham o James Rodríguez han lanzado también sus líneas de ropa interior y han trabajado con Dolce&Gabbana, Emporio Armani o H&M.And it seems that sales are brilliant.

David Beckham ha colaborado en varias ocasiones con H&M como imagen de su línea de ropa interior.Foto: H&M

Carlos Navarro, an advertising creativity consultant and doctor in advertising, is clear: "The players have a lot of weight, add value to the brand, create a trend and are a sales guarantee.But les falta emoción.In terms of creativity or eroticism, in these campaigns there is little new under the sun.A lot of muscle, but an aodine result, although what is sought is the definitive approval that this market needs, the idea is effective ".

Thus also thinks the Bilbao designer Manuel de Gotor, a pioneer in Spain in male lingerie.He has been creating underwear for 25 years and trying to change the male conception in this field.Transgressor, atypical and with original and risky ideas, says he does not need to go up to the catwalk to a footballer."What is the point of trying to seduce women? Now it is he who chooses his intimate garments that best adapt to his body, by the way, increasingly cultivated.Want comfort, quality and design.But es una elección muy personal que pasa por aprender qué tipo de prenda o tejido puede realzar, por ejemplo, un glúteo".

As an erotic stimulus, Manuel de Gotor misses in those underpants a spicy and daring lace in the form of a blond, lace or silk skin, female fabrics that he usually masculinizes in his collections.

But there is some more reason why both Carlos Navarro and Manuel de Gotor consider that the woman does not need to see the stars of the ball in underpants:

1. Para ellas no es buen reclamo. Si la idea es captar ventas, les trae a la memoria aquel trasnochado eslogan "Los hombres usan abanderado porque las mujeres compran abanderado".
2. En publicidad femenina quizás los estereotipos aún venden y el juego de la insinuación es fascinante, pero la excitación femenina necesita bastante más emoción que un buen recurso visual.
3. No arriesgan, no son campañas rompedoras. Caen en los moldes que siempre funcionan.
4. No sirven como imagen fetiche, su torso desnudo no transmite disponibilidad sexual.
5. Para despertar la libido de la afición femenina -bastante fría desde que los pantalones de los jugadores empezaron a crecer varias tallas- es suficiente con ese gol ansiado que hace a sus ídolos quitarse la camiseta.