By clothing-bag, 31/12/2022

These are the luxury heels chosen by Heidi Klum and Thalia: from Romania with love

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Pandemia has undoubtedly deepened our relationship with social networks, and we could say that it has been transformed is a time of discoveries, especially products and brands such as Hardot, which dazzles with their shoe designs, providing a high sensual load to whomEncourage with its luxury heels inspired by a high sensuality, glamor, with some fetishism, and even piercings.

For those who like labels such as Christian Louboutin, Katie Biltoft, Gianvitto Rossi, and many others, will be surprised at Hardot's sensuality, the brand of designer Dana Iuga and her partner Alina Popa, based in Sibiu, in the province ofTransylvania, precisely in Romania.

It must be said that Sibiu was the capital of the Austrohungara Transylvania in the seventeenth century, and that unlike Louboutin and its patented red soles, with very good criteria and even an almost Hollywood reminiscence, the almost blood red use it insideof shoes, providing a special look.

But mainly they dazzled us at the feet of the main influencers of the Instagram Toe Cleavage and in Heidi Klum, Thalía and even the Cardi B rappers, who also promotes Hardot in his presentations.

FL: -Walk to where the brand's operations are based and in what place they manufacture the shoes ...

DI: -The brand operation is located in Sibiu and the shoes are manufactured in Bucharest, all in Romania.We have our own production but we also work in collaboration with other footwear manufacturers.

FL: -How do you see the luxury shoes market and what has made Hardot the new chosen among celebrities such as Heidi Klum, Thalia or Cardi B?

DI: -The luxury footwear market will always be attractive, because we can constantly play with creativity.The collaboration with celebrities such as Heidi Klum, Thalia, Cardi B and others was very important for us because the notoriety and interest in the brand increased significantly.

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FL: -There are many high -end shoes brands, what does Hardot have that the others do not have?

Di: –In Hardot we believe that sexual energy is decisive for humanity.You can use it in a natural state or you can transform the beauty of sexuality into art.This is our hard dot (strong point) and hence the brand.

-The brand was born from our passion for high heel and the desire to put it in a different perspective, both in terms of product and mentality.Thus we create the Hardot shoe, a footwear that emphasizes the femininity and sensuality of the woman who uses it.

-Alunque our faith was based on the heel shoe, we have also created a line of flat shoes, tennis and boots (military type) we call afaithful.However, when creating that line, I have found that the idea of comfort can also be associated with sexuality.

FL: -How was the idea of the piercings they carry and if that in addition to being a distinctive orna or not?

DI: -The piercings are definitely a fundamental part of our brand identity.They are the starting point.I made an association between an image found on the Internet and the traditional Romanian footwear and from there the idea left.It was an association between the sexual and the traditional.Thus our first product was born: the Ionic Hardot.Although we can use piercing to adapt the shoes to the peculiarities of the foot, this was not the main idea I had in mind.

FL: -There is a famous designer who says that when he thinks of his shoes, he discards the fact that the shoe must be comfortable.He makes his designs and does not care if they are comfortable or not.He thinks that a shoe is almost like an object.There are Hardot sandals that are thinner and others that are thicker, but without losing sensuality in the silhouette.How do you balance the level of comfort of the shoe with the sexual load of the model?

Di: -Ite I ignore these "rules" of comfort and restore the state of goodness through the height that Hardot imposes you.The balance comes from the relationship itself with the object you control, and he takes you as if it were his pleasure.

-Ane I started from the idea of high heels, I discovered and used many other elements of the fetish area that give it a sensual line, including the boots.We use metals and several cuts that make the Pie look very sensual.

FL: -How has the market been for you with the pandemic?Have you sold ecommerce a lot?

Di: -We think during the pandemic.The online environment has been favorable to us.We sell worldwide through electronic commerce, including Mexico.History shows us that in times of crisis, creativity plays an important role.Hardot's are not a utilitarian footwear, they are the shoes that ‘want to have’, therefore the fact that during the pandemic there were no fashion events, our sales increased.

FL: -To see the opinion of a shoe designer: Are you convinced that the woman is more beautiful in high heel and why?What is your opinion?

Yes: - I am absolutely convinced that women are more beautiful with heels because they feel safer, more visible, more sexual, more attractive and stronger.Beauty is a mental state that I know and exploid to the fullest.And yes, the heels lift the column, the breasts and bulge the buttocks.They are the ideal complement of an woman who wants to feel sexy and empowered.

While they prepare to open their first showroom in Bucharest, Dana and Alina, they see with optimism the development of Hardot around the world and through their website, but mainly they have achieved great visibility, deservedly organic, for the taste they generate through thesocial networks and with it continue expanding, as the designer maintains “to even reach Mexico with a store or point of sale in some beautiful place in the city”.

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