Creative moms: "Boys need comfortable underwear"

Alejandra Marchelli es de General Villegas y, junto a Sofía Stuart Milne, le contaron a Revista Mía cómo armaron este emprendimiento llamado Hey! Kids. La marca cuenta con bóxers, bombachitas, culottes y trainers para entrenar a los pequeños a la hora de dejar los pañales, entre otros productos ideados por estas dos mamás diseñadoras.

María Alejandra is a designer, she is the daughter of Susana Cognini and Rubén Marchelli, Villeguense family."She has a children's clothing SMEs and a note came out in mine," his mother was excited to today, where we shared the article that sent us from the entrepreneurship that emerged in the middle of the pandemic and it is already a success.

Born in the middle of a pandemic, Hey! Kids is a brand created with the enormous effort of two designer mothers, Sofía Stuart Milne and Alejandra Marchelli, who detected a strong need for underwear for children in the Argentine market.

Hey! Kids produces its own garments with high standards of quality, comfort and durability, with the full awareness that for moms and parents are important aspects when choosing this type of products.

Its line is divided into children's boxers;Bombchas, culottes and tops for girls;And, for both, the trainers line a new garment, more absorbent and specially designed to accompany children in the stage in which the diapers leave.

«More than an entrepreneurship.Hey! Kids is much more than a brand of underwear.We want to accompany the boys and girls in their growth, since they leave the diapers until they transform into great little people.Therefore, with each pack they will also receive a surprise from our part.Something that makes them laugh, create and develop their imagination, ”says Sofía Stuart Milne.

Thus, books, stickers and games thought especially for children are part of the exclusive offer that Hey! Kids provides in sizes from 2 to 14.

“We dream of eradicating the concept that good is only achieved abroad.In Argentina we have many resources to achieve a good quality, durable and, above all, cute product.That is why we want to be present in every corner of the country, from the smallest villages to the largest cities.We want the whole country to know us and make us part of their life, ”says Alejandra Marchelli.

Among the packs that accompany the underwear is that of "chau diapers", which includes a trainers pack and a game.What is it about?The idea is that the children are advancing through the boxes of the dashboard by sticking stickers, as they achieve objectives such as doing in the peella, asking to go to the bathroom, etc..

Every four objectives met, they win a prize.Thus they will go through all the way to leave the diapers."It is a very entertaining game for them and when they begin to meet the objectives, they are excited, making the process much more enjoyable and fun," says the designers on Instagram.

The bombs do not carry elastic (neither on the outside nor sausages), since the fabric itself contains a percentage of elastane and that already fulfills the function of holding.Not having elastic, there is no possibility of skin irritations or itching.This also makes them very durable, because elastic usually overcome, fray and others.

As for the prints, they come in marine motifs, unicorns, castles, polkanuts, dines, or also smooth in several color combinations.

Culottes: its shape is broader than the bombshell, and in terms of sizes, they are a bit larger too.Ideal for all ages, comfortable for the little ones to wear downstairs or dresses.For the greats it is also very practical, especially for those who already become a practical option to use in those days.

Girls can also count on a top classic, ideal as the first bodice, for pre adolescents.In the front it has double fabric, to hold better and avoid transparencies.

Trainer: It's a training garment."It is the first garment of underwear that every child must have, because their reinforcement in the crotch" catches "or contains those first accidents so frequent that they happen in the process of leaving the diaper.Although it does not replace it, it is a good option as the first contact with cotton, and it is ideal for those first diaper outputs, because at least they are not going to transfer the accidental drizzle to the clothes they have.It is also an excellent option for them to use in the garden, since they can last more than common underwear, ”concludes Sofía and Alejandra.