The bikini company and the 40 more that were converted and are successful
By clothing-bag, 26/04/2022

The bikini company and the 40 more that were converted and are successful

Maaji went from making bathing suits to clothing and masks with all biosafety standards and with their own designs.


Taken from Maaji's website


Taken from Maaji's website

Factories of 'panties' and weapons, among others, produce products unthinkable in normal times.







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Find the validation of El Cazamentiras at the end of the news.

April 23, 2020, 08:26 AMRTREDACTION EL TIEMPOApril 23, 2020, 08:26 AM

It is already common to hear that businessmen have their hair standing on end due to the drop in sales due to the coronavirus. Perhaps it is less usual to hear of companies that are fighting the crisis, with innovation and timely response capacity. And it is those voices, according to commentators, that we need to react and see the opportunities where others only see the negative.

At the global level, a recent report by 'The Economist' magazine highlights that companies that manage to survive in the midst of this global pandemic must adopt new technologies, make drastic adjustments to global supply chains and, above all, have the capacity to assimilate into what will be a new world. The health and economic crisis, which is global in scope and could lead the world to a depression like the one registered since 1929 and for much of the 1930s, could also represent a future a business opportunity for organizations, given the expected duration of the pandemic and increased use of personal care, hygiene and protection products, in order to counteract the spread of contagious diseases. (You may be interested: 'There is enough space for that banks lower their interest even more' ) Examples abound: LVMH, the owner of Dior perfume, today distills hand disinfectant; General Motors wants to enter the ventilator manufacturing business and the surgical mask business; and the founder of Alibaba, distributes face masks all over the world. Although it is premature to conclude that there is already a phase of reconversion or reinvention of companies due to the coronavirus, there are several companies and organizations that are transforming themselves in the health emergency and contributing innovation to the new environment: University of Antioquia . He gave his designs to the companies Auteco and Haceb, so that they produce mechanical respirators in series. Maji . It is a brand of an Antioquian company with 25 employees, which went from manufacturing bathing suits to clothing and masks with all biosafety standards and with its own designs.

The real. This French beauty company adapted a line in a factory in Colombia to produce 50,000 bottles of antibacterial gel and donate them to medical institutions and the vulnerable population. In addition, it announced that it will manufacture hand sanitizer. Miguel Caballero Ltda. This company manufactures personal protective clothing and armored helmets, and expanded its product portfolio to make suits for medical personnel and face masks. (Also read: 'You have to work for health and sustenance': guilds ) Mar a Mar. The Colombian entrepreneurship went from making clothes for the beach to overalls with designs to face the pandemic. Manufacturing Below Zero. The Colombian manufacturer of thermal clothing is focusing on the current circumstances in the design, manufacture and marketing of garments for the protection of people exposed to contamination conditions. Toasted. The chain of cafeterias opened a service to sell at its points of sale and at home not only traditional products from its establishments such as coffee, but also rice, pasta, antibacterial gel, beans and toothpaste, among the main ones. Bacardi. This rum maker switched production from several plants to produce hand sanitizers and donated thousands of bottles to communities in the United States, Mexico, France, England, Italy, and Scotland. Savannah College. He gave the community the patent to manufacture mechanical respirators based on his prototype. For now, it is known that the Military Industry (Indumil), a State agency that has a monopoly on the production of weapons and explosives in the country, will do so.

Cotecmar. This state company will also join the manufacture of artificial respirators, as well as ambulance boats and platforms to care for people affected by Covid-19 and other diseases in areas without hospital infrastructure. Confecciones Asmodel SAS and Hogar y Telas SAS These are two of the 50 companies that make brands such as Bronzini underwear and pajamas for Grupo Éxito, in the departments of Antioquia, Valle del Cauca, Caldas and Tolima. Now, they have dedicated their manufacturing machines to mass-produce and commercially manufacture face masks and other types of face masks. (Also read: With oil at US$35, fiscal impact is $12 billion: oil companies ) Carolina Herrera. The renowned luxury brand has made the production of medical supplies such as masks and medical gowns available to governments at its international centers. Puig. This Spanish company – which in Colombia owns 35 percent of the Loto del Sur chain of beauty products and fragrances and is the global parent company of the Carolina Herrera brand – will package hydroalcoholic gels. Seat. The automobile firm announced that it would resume the manufacture of artificial respirators at its plant in Barcelona (Spain), if it receives new requests from hospitals. Phoenix group. This Colombian multilatina – with plants in our country, the US, Argentina, Mexico, Uruguay and Venezuela – created a production line of plastic protection masks for medical personnel, which are one hundred percent recyclable. Cronamed. This company is controlled by the Canadian Flora Growth and after the pandemic it began to produce hand sanitizers and antibacterial wipes in Colombia, while increasing the production and sales of vitamin C and zinc supplements and antibiotics. These last three products are in great demand for the treatment of colds, flu and infections. Cundinamarca Liquor Company (ELC) . This company, which is controlled by the department of Cundinamarca, diversified the traditional production of alcoholic beverages and began the manufacture of antibacterial gel for commerce, as well as antiseptic alcohol aimed at medical and hospital centers. Liquor Factory of Antioquia (FLA). The paisa liquor company is also producing antiseptic alcohol for sale in commercial chains. CABIFY. The company launched a service in Spain (Cabify Envoys) for sending packages in vehicles during the confinement period.

AlcoholGroup. This firm – which is a subsidiary of the Empresa de Licores & Alcoholes de Bolívar, which in turn manufactures the Gobernador and Tricorner rum brands in Cartagena de Indias – launched glycerinated alcohol on the market under the A 70 Shine brand. Alcohol Group's objective is to offer the new line of business in the future. Bodytech. Although the companies dedicated to the promotion of physical activity are not at their best, the chain decided, in addition to bringing free classes to its members, to offer users a personalized virtual trainer. The plan includes: personalized training, access to the company's 'app' and weekly control appointment. Auteco Mobility and Haceb. After a contribution of 9,000 million pesos, by the Postobón beverage group, and a seed capital of 200 million pesos from Bancolombia, the motorcycle manufacturer Auteco and the household appliance manufacturer Haceb will begin the production of some 1,500 mechanical fans. This with the aim of caring for extensive care patients in the country. The designs were made by the University of Antioquia, the EIA University and Sampedro Medical Industries. Sura, Crystal (Punto Blanco) and Packaging Company. These companies develop a suit for the protection of medical personnel, based on a special fabric, without pores and on measures. The plan is to start scale production soon. Family Products. Some of its factories will produce masks with replaceable respirator filters. The product will also be washable and with recyclable components. Tropical umbrellas. This traditional company that manufactures tents, awnings and outdoor solutions announced the production of covers for emergency hospital-type camps and medical stretchers. The Montanita. It is a clothing factory made up of demobilized guerrillas and is located in Anorí (Antioquia). Before the crisis it produced backpacks, pants and shirts and now it focuses on the production of masks. Takami Group. This conglomerate – owner of restaurants such as Osaki, Central Cevichería and La Fama, among others – launched the 'Takami Despensa'. It is about connecting the consumer with their network of suppliers and that they acquire natural products and pay fair prices to farmers. The Subienda Restaurant. This small establishment, which is located to the southwest of Bogotá, chose to open the home line, as a temporary solution to the quarantine situation in the country and not have to close and fire its 10 workers. Lord Coco. This microenterprise in Bogotá – which employs 10 employees and focuses on marketing to distributors of coconut cream, coconut milk, dehydrated coconut and coconut balm – opted to sell frozen pulp of the tropical fruit directly to homes and restaurants.( We recommend: Campaign so that neighborhood stores also sell ) Color Siete. It is one of the clothing chains that, despite having to close its stores due to isolation, chose not to fire employees and decided to send them on early or expired vacations. It is dedicated to the national and international production and marketing of clothing and accessories, and now also produces face masks for employees and sells them through e-commerce channels. Haby Brassiere Factory. This underwear company, which was born in 1965 in Medellín, added three models of reusable face masks to its clothing line, which it sells in packages of 20 units. Nikolukas. The Bogota bakery opened its delivery service, through the Rappi and Uber Eats platforms, to continue selling birthday cakes to customers. It also sells its products to take home at the door of the premises. She is very active on networks like Instagram. Wok. This chain of Asian food restaurants also sells meals to take home to its customers if they go to the doors of the premises, or through home delivery platforms. But not only that: he shares recipes through his Instagram account, where he seeks the loyalty of 13,000 followers. Naturist supermarket. The decrease in visitors to its stores in Bogota shopping centers is circumvented by taking customer orders from the day before. The bread is made early in the morning and the customer picks it up during the day. Thus, it prevents the product from remaining in the stores (intelligent reduction of production) due to the decrease in the circulation of the public in said complexes. It also opted for its own delivery service. The blue whale. This establishment selling seafood in Barranquilla opened home delivery, with small carts equipped with a refrigeration system so that they reach customers' homes without breaking the cold chain.

Companies will not be the same

La empresa de bikinis y las 40 más que se reconvirtieron y son éxito

The Stefanini firm points out in a report that a greater investment by companies, in fronts such as research, development and technological infrastructure to maintain productivity from remote positions, is what is seen in the future. "Private capital may also suffer migrations, where the technological area will become one of the areas with the greatest flow," says the company, while adding that systems, such as artificial intelligence and robotization, which today are presented as 'nice ', will be necessary in the future to maintain and improve productivity in work isolation environments.

We have to place greater emphasis on new forms of work, where the physical location is not an essential condition to carry out the functions...

“The look and approach of organizational projects are going to be transformed by what is due, and we must be ready. We have to place greater emphasis on new forms of work, where the physical location is not an essential condition to carry out functions, be more creative and versatile in order to implement training and talent development programs; and also include special projects aimed at public health on the agenda, ”says the company. Cristina Rubio, director of Stefanini, believes that companies will not be the same after covid-19. “The look and approach of organizational projects are going to be transformed by what is due, and we must be ready. We have to place greater emphasis on new forms of work, where the physical location is not an essential condition to carry out functions, be more creative and versatile in order to implement training and talent development programs; and also include in the agenda special projects oriented to public health”.

Most popular categories

In fact, a report by the global consultancy firm Deloitte indicates that among the categories whose sales rise by more than 50 to 100 percent at home in Colombia during isolation are packaged food, oil, rice, eggs, legumes, milk, bottled water. , detergents, toilet paper, disposable towels, gloves, disinfectant gels, books, video games and laptops. It also highlights that in the third week of isolation , the consumption of antiseptic alcohol, household clothing, underwear, kitchen utensils and sportswear, for example, increased significantly . In turn, it projects that these categories will gain weight in the family basket not only in 2020 but in 2021, while forecasting the consolidation of the online channel. What do the big companies say? the president of Solla – a Colombian organization that produces concentrates for the production of animal protein and distributes food – Mauricio Campillo Orozco, says that the change due to the pandemic has been strong, as the country is undergoing a process of greater urbanization and rising demand of meals and fun away from home, and suddenly there were changes overnight.

Colombia was a country that came from an acceleration of consumption outside the home, due to the level of development of the cities

“Colombia was a country that came from an acceleration of consumption outside the home, due to the level of development of the cities. In addition, in the blink of an eye, most restaurants, bars, hotels and specialized stores and cafes, among others, cannot sell on site and must offer products at home, over the counter, remotely or temporarily close the premises " , explains the executive. He says that although the food sector is not closed, because it is essential for food security, it is still affected because it has clients and they have others who buy their products and services. It makes sense to move to a stage of 'intelligent production' in Colombia (according to the new demand in an environment of social isolation and post-isolation), and thus avoid large losses to industrial companies." However, the store channel, for Fortune continues to function because in a large part of the country, households cannot buy more than small quantities of food” , emphasizes Mauricio Campillo, the president of the Solla Organization. Likewise, the executive Or consider that the home channel is now going to remain for life among households because going out to buy can become demanding hygiene protocols, both when leaving and when returning home. “Hundreds of businessmen had among their aspirations test digital sales, either through their own 'website' or 'market place'. For many, it has already been fulfilled, because with mandatory isolation, this step is not optional. And the merchants and owners of restaurants, cafeterias and bakeries found the incentive to do what they had not done, make mistakes productively and reveal lessons that are already beginning to be monetized” , points out the National Federation of Merchants (Fenalco).*Report for ELTIEMPO.COM from the communications consultancy firm Positionare SAS (

April 23, 2020, 08:26 AMRTREDACTION EL TIEMPOApril 23, 2020, 08:26 AMRelated:







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