By clothing-bag, 22/08/2022

The Renner Brazilian store chain will open premises in Buenos Aires and Córdoba

The Renner fashion chain, one of the main ones in Brazil, will open several stores during this year in Argentina.The company confirmed it through a statement where it specified that it has contracts already signed for the opening of at least three stores in Buenos Aires and Córdoba.

In the city Buenos Aires, the inauguration of brand premises on Florida Street and Santa Fe Avenue is planned.While in the city of Córdoba the plan is to reach the Paseo del Jockey and Patio Olmos Purchase Centers.

"Admission to the Argentine market is an ancient desire and an important stage in the renner internationalization process.The work began to structure in 2015 and took the first specific step in 2017 with the arrival in Uruguay, where the company was able to try its business model outside Brazil and acquired sufficient experience to invest, at this time, in the second largest economyfrom South America, "Renner's managers explained.

The landing of Lojas Renner in Argentina coincides with a strong decline in the demand for clothing.Sales of clothing in retail shops suffered a 12.4% drop in the first six months of the year compared to the same period of the previous year, according to the survey made by the CAME.

La cadena de tiendas brasileñas Renner abrirá locales en Buenos Aires y Córdoba

However, the company trusts its chances of growing in the local market."The familiarity of the Argentines with the brand, acquired during the visits to Brazil and Uruguay, and the commercial conditions for the traffic of goods in the region, by Mercosur, were important factors for the decision to settle in Argentina," said.

According to the company's details, the start of operations in the country will generate more than 250 jobs, with investments of around USD 12 million.Of this total, USD 2.5 million will be applied in technology and logistics and USD 9.2 million in the opening of the first four stores, which will follow the same model of the Brazilian units, with an average of 2.000 square meters of sales area.

Each store will have between 25.000 and 30.000 articles, distributed in different organized areas to facilitate the experience of buying consumers."As of next year, the company also intends to offer the option of electronic commerce, already available in Brazil and Uruguay, to further expand the comfort of its customers,".

Renner operates under the departmental store format (One Stop Shop) with female, male, children and perfumery costumes.The company was founded in the mid -60s in southern Brazil and today has more than 570 premises in Brazil and Uruguay.

In Brazil, it has several brands: chilled, a home and decoration segment company;Youucom, specialized in young fashion;and Ashua Curve and Plus Size, which offers female garments in sizes from 46 to 54.The company also operates with CFI, with financial products.

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