By clothing-bag, 08/01/2023
The secret behind Lionel Messi's underwear
By Leandro MazzaemailNewsLionel Messi's name is at the top of the scene in the midst of key hours for his life within the framework of Barcelona's pass to Paris Saint-Germain.The Rosarino arrived this morning (Argentine time) to the lands that will surely be transformed in his home for the next few years after having enjoyed extensive vacations for Miami and Ibiza.
Precisely throughout these rest days the player showed several models of the underwear brand that he prefers to use when he is in the comfort of his home or for daily life activities: it is the Underwear firmBjörn Borg, created by the Swedish tennis player who is considered one of the best in history.
His professional career was relatively short: in 1983, when he was 26, he generated a shock when he was going to retire.The next ten years were dominated by a series of failed events that include turbulent love relationships and agreements that did not reach a port.The truth is that in the nineties his life began to be rebuilt thanks to the success of the clothing brand that he created.
Su camino fue como el de otros artistas que se metieron de lleno en el mundo de la moda para aprovechar su popularidad: están los casos de David Beckham, que lanzó una línea junto a H&M y creó Kent & Curwen o Michael Jordan que armó un imperio junto a una importante firma de ropa deportiva.
The case of Björn Borg covers different areas since his company markets clothing to do sports, perfumes, bags and accessories various.However, the main exponent is the male and female underwear line with a young, irreverent style and many prints.
An interesting fact is that the brand bets on various social causes.In 2013, for example, he launched one whose motto was "Fight against HIV with your underwear" where one euro was allocated for each piece of the Get It on the MTV Staying Alive Foundation, an entity that fights against the propagation of the propagation of theAIDS among young people through information programs.
“We produce underwear, something that makes people more attractive, and we want to emphasize the importance of safe sex.We sell a piece every 10 seconds and this gives us the opportunity to raise this important issue among the young public, ”said the CEO of the brand, Arthur Engel.They have also made interesting movements around gender issues and LGBT+ rights.
If you have to talk about prices, in the European online store there are three boxers packs at 49.95 euros;T -shirts at 29.95 euros and cotton divers at 69.95 euros.As regards the female world, a black set composed of a shoe and a top is worth 59.95 euros.There are also a two culottes pack for 29.95 euros and for the same price, short cycling style shots are also achieved.
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