By clothing-bag, 08/02/2023

Victoria’s Secret changes its best product: male fantasy

For years Victoria's Secret worked with models whose bodies seemed from another world, thus being one of the brands that most resumed the stereotype of hegemonic beauty of the female body.His "angels" not only imposed fashion, but demonstrated, with each catwalk, the "perfect" body that a woman had to wear lingerie to enter the male fantasies.

This afternoon, the brand of underwear for lady surprised announcing that she will incorporate seven women who are more famous for their achievements than for their sizes, as part of its new campaign "vs Collective".The celebrities have pointed out to the campaign as a very risky bet, which appeals to take a 360 degree turn to the concept of “sexy” that Victoria’s Secret has struggled to sell.

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However, international media have also pointed out that the new campaign seeks to clean the brand that has been subject to criticism and controversies since the relationship between the owner of the firm and Jeffrey Epstein, accused of sexual crimes in sexual crimes was announced inA United States Court.

Sell what women want and not what men want: a risky bet

The seven women who will be incorporated with the “vs collective” campaign will advise the brand about the language, narrative and variety of products offered by the company, in addition to appearing in ads and promoting Victoria's Secret on social networks.

Victoria’s Secret cambia su mejor producto: la fantasía masculina

The goal is to make a difference with the famous "angels".According to The New York Times, this change in the brand seeks, sexism and discrimination by age and sizes.

Photograph taken from the Internet.

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“When the world was changing, we were too slow to answer.We needed to stop being what men want and be what women want, ”said Martin Waters, executive director of Victoria 'S Secret, to The New York Times.

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Among the celebrities who will be part of the campaign, highlights the presence of Megan Rapinoe, the United States women's soccer star, who is also known for his activism in favor of gender equality.

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Eileen Gu; Free Style Esquiato will also participate in the campaign that will participate in the Tokyo 2021 Olympic Games

Paloma ElseSser, Birracial Model and defender of the inclusion that was the first woman size 14 that posed for the cover of Vogue

Priyanka Chopra Jonas, an actress and investor of India Technology.

Valentina Sampaio, the first openly trangenre model to be in the ranks of Victoria’s Secret

Adut Akech, model who spent his first seven years of life in the Kakuma refugee camp, administered by the UN in Kenya, and is now one of the most sought -after models in the world.

Amanda of Cadenet, a journalist and photographer, who has stood out as a defender of human rights equality.

With information from: The New York Times

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