By clothing-bag, 08/04/2022
Mesh and menstrual underwear made in Brazil began to be imported to Uruguay and the brand aims to produce in the country
The Herself clothing brand, with a technological treatment of its fabrics capable of absorbing menstruation, arrived in Uruguay in December after nine months of negotiations and market research. It was the Brazilian Lanna Collares, who has lived in Montevideo for years, who had the initiative of the import plan. She first became interested as a user and ended up partnering with the founder of the project, Raíssa Kist, who is also responsible for the development of this absorbent technology that encapsulates blood and small urine losses. Kist had the idea while studying chemical engineering and in 2016 she managed to start the business...
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