By clothing-bag, 24/11/2022

Parade, the underwear company that seeks to dethrone Victoria's Secret

Colombian businesswoman Cami Téllez decided to create a brand that would break some beauty schemes. It is about her underwear brand that she named “Parade” and that she created at the height of the #MeTooo movement.

At that time, she began a campaign against beauty models sold by big companies like Victoria's Secret . Through surveys she found that women did not feel represented with other brands, she dropped out of college and moved to New York.

At 24 years old, she is the Creative Director and CEO of Parade. In dialogue with La W, she revealed details about her company that she created after investigating the discontent of 10,000 women about underwear companies.

“Before I started this brand I talked to thousands of women and what I heard was that they felt that brands did not represent women of all sizes. Parade is a different brand, we don't have super models”, assured Téllez.

You may be interested in:

In the conversation, he also referred to the idea he wants to convey to consumers. For her, the ideals of fun and inspiration are key to her business, which is valued at 140 million dollars and sells a panty every 10 seconds .

Cami Téllez took the opportunity to reveal that with the arrival of COVID-19, some strategies in the creation of the garments were also modified. “I wanted to make comfortable, sustainable products because with the Coronavirus people have been wearing their underwear at home,” she said.

In the headline, listen to the complete interview with Cami Téllez , Colombian businesswoman who created Parade.