The sale of underwear and socking is fired in the first quarter

The slightest social interaction following the pandemic and teleworking has also changed the way we dress.During the confinement of last year there were stock breaks of pajamas, leggins and sweatshirts and most fashion firms have launched comfortable clothing lines in recent months to adapt to the new habits.Meanwhile, sales of more sophisticated garments, linked to external activity, have plummeted.

The trend remains a year later and "comfort" clothes and need continues to save sales of the textile industry.The last report on the fashion consumption of the Modacc Companies Cluster with Kantar, presented yesterday, points out that the only categories that grow in the first quarter of the year are precisely those those.

The average expenditure in textile begins to recover, according to the Catalan Cluster Modacc and Kantar

The interior fashion of men and women and the socking are sold even more than in the first quarter of 2020, when the Covid crisis had only begun.This house was already better resisted the widespread descent of fashion consumption during the months of strict confinement.But now they shoot.Men's indoor garments grow by 19.5% between January and March compared to the same period of 2020.Women's increase by 7.4% and calcetería, 10.5%.

They are the only garments that are saved from the negative trend that still drag the categories of exterior and bathroom fashion, "closely linked to social activity and leisure," they explain from Modacc, which groups 150 companies in the fashion sector in Catalonia.

Leggins sales grew by 61% in the United Kingdom and 21% in the United States, while that of Tejan pants accentuated its fall

It is a global phenomenon that the leggins has had - the mesh of a lifetime - as protagonists.The British Trends Agency WGSN collected a few weeks ago that from March to December 2020 leggins sales grew 61% in the United Kingdom and 21% in the United States, while that of Texan pants accentuated its fall.

Modacc and Kantar analysis on purchase consumption points, however, a turning point could occur from July, as the incidence of pandemic decreases and a greater social interaction is recovered.“This 2021 can represent two years in one, that is, a first semester with moderate consumption following the trend of 2020 and a second semester with important growth in the consumption of fashion products linked to the recovery of social activities and tourism that canarouse a demand that has been contained for many months, ”he says.

Regarding fashion consumption in general, the study indicates that, although the months of January and February repeat the previous behaviors, with a 27.4% drop compared to last year, in the month of March there is a certain recovery.The average customer expenditure also improves compared to the end of last year and is 144.60 euros during the first quarter of 2021.

Will this be the end of the reign of the leggins that emerged after the pandemic?It remains to be seen, because some luxury firms such as Prada or Michael Kors also sell these garments in chic version for prices that range between 200 and 700 euros.